The PGA Tour has shown off its brand new production studio to golf fans on social media, with a tour video including an appearance by the sport’s most recognizable face, Tiger Woods.
Sharing the clip to their social media pages, 82-time PGA Tour winner Woods is seen making his way around the complex which spans a whopping 165,000 square feet in size. The studio, which is located in Ponte Verde Beach, Florida, will be the home to all PGA Tour productions starting in January 2025.
Initially revealing the plans in January of this year, the sport’s leading circuit has revealed aims to reach more fans than ever before, basing their new World Feed from the Studio in the New Year.
Speaking earlier this year, Luis Goicouria, PGA Tour Senior Vice President of Media, said: “Everything that were doing in terms of forward thinking and new technologies is about serving the fans and meeting them where they are by customizing content so its maximized for any individual platform.
“Some of the technologies coming out now will be really important and some wont. Of course, you cant tell where the fans will be, but theres a lot of cool things you can do around golf, so the idea for us is to use some of these new platforms and technologies to show off our game and show off the beauty of our sport.
Every one of these things that were doing is with the fan in mind and trying to give the fan the best possible experience and engage them as long as possible. And with the official launch now less than a month away, fans have been shown what to expect through the help of Woods.
Follow us on Xfor the best and latest in sports news
The new step comes at an important time for the PGA Tour, with the circuit in negotiations with the Public Investment Fund of Saudi Arabia (PIF) over ending their fallout with LIV Golf. Following a shock framework agreement in June 2023, the PGA Tour and PIF have been locked in negotiations.
Over 18 months on, an official deal is yet to be signed off, but it appears those around the negotiation table have made significant progress. Earlier this month, a report from Bloomberg claimed that PIF was set to take a six percent share in the Tour’s for-profit entity, PGA Tour Enterprises.
The proposed deal will continue the ongoing investment being pumped into PGA Tour Enterprises after an agreement worth up to $3 billion was reached with Strategic Sports Group (SSG) earlier this year. It remains to be seen what this boardroom decision will mean on the course.
As things stand, any PGA Tour player who competes on the LIV setup is banned from playing on the American-based circuit. This has seen the likes of Phil Mickelson, Bryson DeChambeau, and Brooks Koepka all lose their PGA Tour playing rights in recent years.
Leave a Reply