Tennis icon Serena Williams is making a bold new move into the world of professional basketball, joining the ownership group of the Toronto Tempo, the first-ever WNBA franchise in Canada.
The 23-time Grand Slam champion, known for her dominance on the court and business acumen off it, was officially announced as part of the Tempo’s ownership team on Monday. With the expansion franchise set to begin play in the 2026 WNBA season, Williams’ involvement adds immense star power and credibility to the league’s growing global footprint.
A Historic Moment for the WNBA and Women’s Sports
Williams expressed her excitement and vision for the new franchise, emphasizing that this investment is about more than just basketball—it’s about elevating women’s sports as a whole.
“I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,” Williams said in a statement.
“This moment is not just about basketball; it is about showcasing the true value and potential of female athletes. I have always said that women’s sports are an incredible investment opportunity.”
Her belief in the economic and cultural value of women’s sports aligns with the WNBA’s rapid expansion and increasing investment from high-profile athletes and business leaders.
Serena Williams Joins a Growing Trend of Athlete Owners
Williams joins a growing list of sports legends investing in the WNBA, following in the footsteps of:
- Tom Brady – part owner of the Las Vegas Aces
- Dwyane Wade – minority owner of the Chicago Sky
- Magic Johnson – part owner of the Los Angeles Sparks
Her entry into the ownership circle not only boosts the WNBA’s credibility but also further validates women’s sports as a lucrative investment opportunity.
Williams’ Role in Shaping the Toronto Tempo
While details regarding the extent of Williams’ financial investment remain unclear, her involvement extends beyond a title. She is expected to play a key role in shaping the team’s brand, including:
- Influencing jersey designs
- Overseeing merchandise collaborations
- Helping define the team’s identity in the Canadian market
Tempo president Teresa Resch expressed her excitement over Williams’ impact on the franchise and women’s basketball in Canada.
“Serena is a champion. She’s the greatest athlete of all time, and her impact on this team and this country is going to be incredible.”
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A Game-Changer for the WNBA in Canada
Toronto’s Kilmer Sports Ventures, led by Larry Tanenbaum, will serve as the primary owner of the Toronto Tempo. Tanenbaum, who also chairs Maple Leaf Sports & Entertainment (MLSE), played a pivotal role in securing WNBA expansion in Canada and sees Williams as a perfect partner for the league’s future growth.
“Serena Williams is an icon, a role model, and a force for change in the world,” Tanenbaum said.
“She exemplifies the very best of what the Tempo stand for—we couldn’t be more honored to have Serena in our court.”
Though Williams’ investment is still pending league approval, her involvement is expected to further elevate the WNBA’s presence in Canada and ignite a new wave of interest in women’s basketball.
From Tennis Champion to Business Mogul
Williams, who retired from professional tennis in 2022, has seamlessly transitioned into the business world, leveraging her global influence in areas ranging from fashion to venture capital.
With this move, she continues to cement her legacy beyond tennis, proving once again that her impact on sports and culture is far from over.
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