Quinn Ewers electrified the Cotton Bowl on Saturday, not just with his performance on the field but also by paying homage to TikTok sensations, the Costco Guys. After scoring a crucial touchdown in the Red River Rivalry, Texas’ quarterback hit the viral BOOM! dance popularized by A.J. and Big Justice, sending fans—and the internet—into a frenzy.
Ewers’ dance was a nod to the father-son duo who have taken TikTok by storm with their infectious energy and signature moves. The Costco Guys, known for their viral BOOM! Universe, have amassed millions of followers thanks to their upbeat videos, including one in March that garnered more than 46 million views in just a few months. The premise of their videos is simple but impactful—bringing the BOOM! with positivity and fun.
Since their viral rise, the entire Befumo family—A.J., Big Justice, sister Ashley, and even their mom, known as the “mother of Big Justice”—have become integral parts of the BOOM! Universe. Over the summer, they dropped a catchy track that turned into the song of the season, and with it came a dance that became a social media sensation.
The dance, accessible and fun for all ages, quickly spread through TikTok and beyond, becoming a cultural touchstone for anyone familiar with the Costco Guys.
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So, when Ewers broke out the BOOM! dance after scoring a one-yard rushing touchdown during the fourth quarter to ice Texas’ win over Oklahoma, it was more than just a celebration—it was a shoutout to the viral stars. As soon as Ewers crossed the goal line, he brought the BOOM!, sending a clear message to fans and the internet alike.
After the game, when asked about his celebratory dance, Ewers was quick to give credit where it was due, acknowledging the Costco Guys for their influence. The video of Ewers’ BOOM! moment quickly made its way to A.J. and Big Justice, and on Tuesday, they finally responded with a TikTok of their own, showering the Texas quarterback with praise.
The Costco Guys were clearly excited by Ewers’ tribute and responded in true BOOM! fashion, promising to take him on a special trip to Costco where they would treat him to one of their favorite meals—a chicken bake and a double chunk chocolate cookie. But their admiration didn’t stop there.
In their TikTok, A.J. and Big Justice took it one step further, issuing a playful plea to the New York Giants, asking them to consider replacing current quarterback Daniel Jones with their new favorite QB—Quinn Ewers. The Costco Guys made it clear that they had nothing against Jones personally, but as they put it, “Quinn Ewers brought the BOOM! while the Giants’ quarterback has yet to do so.”
Their call for Ewers to take over for Jones may have been tongue-in-cheek, but it certainly got fans talking. The Giants have struggled this season, and while Ewers is still building his college career, his BOOM! moment in the Cotton Bowl is now etched into the ever-growing BOOM! Universe.
For A.J., Big Justice, and their millions of fans, Ewers’ embrace of the viral dance is proof that their infectious positivity has spread far and wide, even reaching the ranks of college football stars. As the Costco Guys continue to grow their empire on TikTok, their connection with Ewers only strengthens their place in pop culture, and fans will undoubtedly be watching to see if the quarterback brings more BOOM! in the future.
The future of Quinn Ewers is already exciting on the field, but his recent dive into the world of social media stardom shows he’s having just as much fun off it. And who knows?
Maybe a trip to Costco with the BOOM! creators is just the beginning of a whole new chapter for both Ewers and the Costco Guys.
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