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Beats by Dre rounded up a collection of some of the best current and former athletes for its latest ad campaign.
Narrated by WNBA star Angel Reese, the “Athletes Get It” campaign features appearances from Lebron James, Shedeur Sanders, Lionel Messi, Serena Williams, Shohei Ohtani and many more legends.
There is also a quick glimpse of Los Angeles Lakers rookie Bronny James hitting a jumper before transitioning to LeBron adjusting his Beats by Dre earbud as he prepares to attack the rim.
The script starts with Reese’s voiceover informing us that “it’s called chasing your dreams” before showing the stars practicing at their respective sport with easter eggs about their nicknames or accomplishments, including “grand slams” for Williams, “50/50 club” for Ohtani and “kings” for James.
Reese, who also has a cameo in the ad and is referred to as a walking double-double, ends the ad by asking the viewer “what’s stopping you” from chasing after your dreams.
Sanders was one of 15 college football players who signed an NIL deal with Beats by Dre as part of the company’s inaugural “Beats Elite” class last year.
The “Athletes Get It” campaign is designed to spotlight the brand that athletes use to lock in with so they can set their mind in the right place before dominating.
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